Showing posts with label revisioning retail. Show all posts
Showing posts with label revisioning retail. Show all posts

Wednesday, October 28, 2009

shoes with soul

shoes with soul
photo by Tim Robison

If you've rounded the curve from Pisgah Church onto North Elm lately you may have noticed something a little out of the ordinary....dozens and dozens of red shoes marching toward the new store. These shoes, dipped in red paint and labeled with information about The Salvation Army, are one of several installations created by the Revisioning Retail studio to drive donations and generate attention for the new store. The shoes, all either missing mates or beyond repair, were given new 'souls'...just like the rest of the used items that are kindly donated to The Salvation Army each and every day.  No longer destined for the landfill, these shoes will continue to live through future displays in The Salvation Army Select.
red shoes marching

Friday, October 16, 2009

meanwhile back at uncg

Third and fourth-year interior architecture students studying retail design are contributing to the effort through unique and resourceful store displays using broken, worn-out and otherwise unusable goods.  In addition, the energetic group is unleashing innovative guerrilla marketing ideas to drive donations and generate attention for the store. Much of their effort thus far has been, well, dipped in paint. More details on this to come...

In the meantime, feast your eyes on these images, all through the lens of student Tim Robison.