glossy, smelly, informative goodness

I never thought I'd buy a fashion magazine in the name of research.


But last night that's just what I did...and here's why.

The last eleven days have included countless discussions about the positioning of this new type retail store. What will it feel like? What merchandise will it carry? Who will it appeal to? In the beginning we talked about a store that carried only designer labels, a true boutique. But the more we think about it we're not certain that this is possible or even desirable. Over breakfast yesterday morning, Debbie said that it was more important that the store simply be selective --- in other words, provide high quality and fashionable clothes that respond to the current trends. This led me to think about fashion magazines [enter Lucky] and how they often show one 'designer' outfit with a large price tag and a comparable 'not-so-designer' outfit at a much lower cost.

Visit here for examples of how Lucky reveals you can get Michelle O's outfit for less.

Perhaps this is what our store can be...the niche we can fall under... With this all said, one thought to come out yesterday was a new name for the store : Salvation Army Select with the tag line 'great looks for less'.

That's all for now. I'm off to read more about what's cool in fashion. More details to come...