a peeping 'fish'...who would of thought.

i've been on the search for a couple days now for the right precedent photos that begin to express specific qualities of a typical 'boutique.' these qualities include window displays, vignette displays, dressing rooms, lighting, materiality, and the cash rap.

interior images of the new eco-friendly timberland store in new york. second hand items [such as suitcases] act as a platform for their show display. it proves that when 'second hand' items are taken out of a certain context- they truly can transform into a beautiful display piece.

this little second hand boutique in england successfully displays their second hand clothes by simply hanging them on nice wooden hangers. they installed a wooden shelf above the racks to display other accessories such as shoes and purses. this collage of visual merchandising is something we thought would be successful in salvation army.

the dressing room area is another space within the store that has great opportunity to continue the new 'boutique' image and applied graphics. i love the graphics applied in the dressing rooms of free people. yes-- it is very 'girlie' but the graphics are wonderful and they used fabric as a simple solution for doors that continue to extend their brand onto a smaller and more intimate level.

......and i just thought this was fun-- a peeping 'fish' on the walls of the dressing rooms in a boutique in chicago!