matt and i traveled over to revolution mills today to meet with scott richardson- a lighting designer for LIGHT DEFINES FORM. we were able to sit down with him for about an hour to explain our project to him and receive some feedback and advice on how we should approach the lighting conditions within this retail space.
he first discussed with us some rules of thumb regarding 2D and 3D focal lighting:
-2D [graphics applied to the wall or flat vertical surfaces]:: position the light source 30 degrees from the surface to be accented.
-3D [mannequin set ups/ mid-floor fixtures]:: position the light source on a 45 degree angle from all sides of the display. he suggested using spot lights as well as flood lights within a track system to equal out the amount of shadow on the display and receive the maximum amount of illumination.
we also had a discussion about the window display and how lighting plays a key role in the success of the display. the challenge with this specific location is that there is a large amount of glare along the windows due to the fact that the windows are facing the west side and the building has a large overhang. he suggested we have track lighting that lights the backdrop/ background and also place two track lights vertically along both sides of the window to accent and balance the light on the actual mannequin displays.
he was also able to give us some lighting companies to look into that were reasonablly priced because he understood that we have a tight budget and we need to be conceienous of the amount of money we spend.
Wednesday, June 3, 2009
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